A Mixpanel alternative for when there is no analyst.

Mixpanel lets a team build almost any report, and has replay and feature flags. Union assumes nobody has time to build reports: the questions an indie iOS team asks are already answered, with crashes and App Store data in the same place.

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Union and Mixpanel, side by side.

	Union	Mixpanel
Free tier	100,000 events a month	1M events and 10k session replays a month
Funnels and retention	Yes: Built in: feature funnels, retention cohorts	Yes: Built in, on the free plan
Session replay on iOS	No: No session replay	Yes: Session Replay SDK for Swift
Subscription revenue	Yes: RevenueCat or App Store Server Notifications	Partly: Through RevenueCat’s Mixpanel integration
EU data residency	Cloudflare	Yes: Available, chosen at project creation

Mixpanel facts read on their own website on Oct 23, 2026. Rows we could not check there are left out rather than guessed.

Why teams pick Union over Mixpanel.

Nothing to build
The views exist on the first day; you never write a query to see whether a release helped.
Crashes and the App Store
Crash issues and Apple’s store reports live next to usage, not in other tools.
Numbers that say what they are
Every metric has a written definition and comparison basis; missing days are gaps, never zeros.

When Mixpanel is the better choice.

You have someone whose job is building reports and cohorts.
You want session replay or feature flags in the same tool.
You ship on Android and the web too.

Questions about switching from Mixpanel.

Can Union export to Mixpanel?

No. Union is a panel, not a pipeline; use both if you need Mixpanel’s report builder.

Other comparisons.

See who is using your app right now. Your first 100,000 events a month are free.

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